The Lake Dillon Arts Festival

A promoter's first responsibility is to bring patron's to the show. We at CCM Events take this responsibility very earnestly. Your success is what makes a show grow and thrive. We wanted to share how we will accomplish that first responsibility.

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• Full page color ads in The Summit Daily News - Friday and Saturday of the show
• Half page ads in The Summit Daily News - Thursday before and Sunday of the show.
• 1/4 page ads in The Summit Daily News - Saturday & Sunday of the weekend before the show.
• Editorial space/print story in Summit Daily News or their Weekender special print about the festival. We got it last year.

About the Summit Daily News - The Summit Daily News is the only print news outlet in Summit County, Colorado. The newspaper is a free, 12,000-circulation daily distributed throughout  Breckenridge, Frisco, Silverthorne, Dillon, Keystone and Copper Mountain. 90% of Summit County reads the paper at least once a week and 69% of Summit County reads the paper every day. From condo complexes to Main Street Breckenridge, they fill over 300 strategically placed boxes every day.

• 2 special "ATTENTION ART COLLECTORS" ads in the Vail Daily. Last year this drew high dollar patrons from Vail area who made purchases!
• 200 11” x17” full color posters distributed throughout Summit County via CCM personnel.
• Press releases to newspapers: The Denver Post, The Summit Daily News, The Vail Daily, The Glenwood Springs Post Independent, and The Clear Creek Courant (Georgetown, CO area).
• Press releases to radio - Summit County KYSL Krystal 93.and Channel 8 Resort Television Network.
• E-blasts from The Dillon Business Association.
• Town of Dillon marquees featuring the art festival. 1 week before event.
• CCM’s “Stretch” the stilt walker handing out tickets and getting the word out at The Dillon Farmer’s Market - 2 appearances
• CCM “street team” hitting hotel, shopping areas, and ski resorts with posters and tickets Saturday.
• Town of Dillon Facebook promoted posts – all week of the festival.

      Lastly, is our secrecy weapon… The Art Festival Shopping Spree. We have used this marketing for the past 3 years at The Lake Dillon Arts Festival and it has been a huge success. The core idea of the promotion is that posters and flyers for an event often get ignored or thrown away. But if you are handed an 8"x 3" full color ticket that could be worth $1000, most likely you will keep it. Not only will you keep it but you most likely will come to the event to see if you win. Last year in Dillon that certainly was the case. Of the 5000 tickets printed for The Lake Dillon Arts Festival, 2700 of them were in the drawing bucket. And because the patron had to be present to win, that is a phenomenal advertisement for the festival.

Here is how it works.
   1.    The tickets get distributed throughout the festival area via local businesses, CCM personnel, artists who wish to send the tickets to their core customers, and artists who wish to hand out tickets from their booths at the show.
   2.    The ticket doesn't cost anything to the patron, but the patron must be present at the festival on the drawing day to win.
   3.    At 2 pm on Saturday and 2 pm on Sunday we hold the drawing. CCM provides the prize money.
   4.    The winner then goes on a shopping spree at the festival from 2 pm to 5 pm.  The winner has to spend the prize that day in one or multiple artist's booths.
Win - Win - Win - Win!

Key components of why this promotion has been such a huge success:

   1.    FREE - There is no cost to attendees to be a part of this drawing. We, CCM, provide the prize money. The patrons simply have to be at the show to win. Ah, but there is the real hook. They have to be at the show to win.
   2.    OVER-SIZED TICKET- Because the ticket is over-sized and on thick card stock, it has an appealing tactile feel at the same time doubling as an informational flyer.
   3.    PERCEIVED VALUE - Because the ticket could be worth $1000, the ticket holder is more likely to keep the ticket, put it on their refrigerator, and be reminded to  come to the show.
   4.    WORD OF MOUTH - Word of mouth is still the most powerful source of advertising for new customers and that is exactly what the $1000 shopping spree promotion brings.

I hope you can join us for the festival and get a great working holiday in one of the most beautiful places in the world! You will love the location and find your customer!

Where is the site of the festival?  

The site is located at the intersection of Lake Dillon Drive and Village Place in Dillon, CO 80435. Dillon is just off  I-70 and up the road from Silverthorne, CO towards Keystone, CO.  

Is the show a "block off the streets" event, in a park, or other? 

This is a "block off the streets" event.  

When can we load in?

Load in will be Thursday after 6 pm til 9 pm and you may also set up from 6:30 am to 8:30 am on Friday morning but I do not recommend it as Friday morning is busy at the show.  

When do we need to be all packed up and gone on Sunday?  

9 pm Sunday night.  

Do you have a version of the application you could email me? 

Yes, just drop me a line. darren@ccmbiz.com 

When is the app deadline for this show? 

Extended indefinitely

Here are some stats about Dillon and Summit County:  

• Summer season starts Fourth of July and remains strong thru Labor Day. 
• In 2018, the Average Sold Price for all Residential Real Estate in Summit County went up 17% to $700,889
• Average Sold Price for Single Family Homes increased 15% to $1,166,171 and the Average Sold Price for Condos increased 15% to $426,871.
• The area saw 7.4 million visitors for the 2016-2017 season with summer season gaining every year on the winter season.
• Dillon has been hosting The Lake Dillon Arts Festival in its core downtown area and the show has been building momentum every year. In fact, last year we had our best turn out ever with several artists having there best show ever!